I have grown very fond of this statement and, through it, have based who I am
and what I stand for as a designer. It is clear to me that as designers, we are no longer just problem solvers but, more importantly, have become problem seekers. My goal is to support daily life needs in order to ultimately shape our society and culture through holistic and emphatic design solutions.
If what I said here resonates within you and you think we can enhance
each other's passion for design, I am available for hire, collaboration,
conversation, or simply a coffee. Please don't hesitate to contact me.
THE 20TH CENTURY IN COLOR
Create a fun and interactive tool for designers and
other users to learn more about the history of color
and its cultural impacts. The challenge was to select 3-5 different color palettes that represented each decade of
the 20th century.
I started out with desktop and field research. Based on my insights, I designed an educational kit that includes an instructional guide on the different color palettes along with
a set of 248 cards. Each card encompasses the following information: color palette, pertinent year, color name and code, and a brief description.
A holistic, comprehensive and interactive kit that aims
to expand users’ knowledge about color history.
THE INTERACTIVE MUSEUM OF BRAND CULTURE
To create an institution that expands the public's perception, understanding and impact of the 21st century's brand culture through an informative, holistic and interactive experience. In this phase of the project, I wanted to focus on the branding and propaganda campaign for the museum. These elements are meant to trigger the user's curiosity to learn more about the museum and its subject matter.>
I sought to do a qualitative and quantitative research about the co-relation between people and brands. Synthesizing the research process allowed me to gather insights from my findings. These observations helped me to develop a brief and strategy for the museum. Based on these, I designed a user experience that encompasses the journey to the museum as well as the experience within a particular exhibit. I addressed such user-experience through the design and implementation of a propaganda campaign, signage and a series of videos.
An interactive and engaging experience that allows guests to understand their daily choices, behaviors and relationships with brands, as well as focusing on case studies that showcase the creation, progression and application of a brand.
View design development process.
A VISUAL FIELD GUIDE TO A CREATIVE METHODOLOGY
Create a book that showcases a field guide
to my methodology for clients and other users.
My methodology is divided into two stages: personal exploration and collective exploration. After realizing this,
I selected different images and textures to reflect and evoke each step of my methodology. These images and textures were then combined to create compositions that translate
a different statement for each spread.
An engaging and educational book that provides the user
an overview of my creative and critical design methodology.
DIA ART MAGAZINE
Re-brand the Dia Art Foundation, creating cohesiveness
in all mediums. Create a strong and clear communication
that stands out as approachable, interactive and reliable for the audience, composed mainly of younger generations.
My departure point was to understand and analyse the brand as a whole, followed by a contextual research focused on the user experience. Based on insights from my research I moved onto the mark development. The idea of a multifaceted visual communication for the brand was crucial to attract a younger target audience.
The rebranding of the Dia Art Foundation offers a holistic and interactive experience for the user while preserving the core essence of the brand.
Negativland is an experimental music band that originated in the late 1970s and has been sued multiple times for using and incorporating other people’s music into their work. Design an engaging and interactive promotional kit as an invitation to a reunion concert. The concert aims to ask the question-
What if we were fine artists instead of musicians?
I sought to understand the band’s essence and vision through desktop research. Based on this comprehension, I created a kit that includes the concert invitation and map, as well as a camera, a usb-voice recorder, a paint tube and a kit manual. The listed elements intend to enable the fans to come up with their own visual and sound materials. The fans are invited
to submit their material to be incorporated into the concert.
A promotional and interactive kit that allows the fans to connect and collaborate with the band.
TYBEE MARINE SCIENCE CENTER CAMPAIGN
Raise seacoast ecological awareness for the Tybee Island Marine Science Center. Design a series of three posters
using alternative visualization techniques.
I started by doing field research visiting different locations
at Tybee Beach. My observations of what people leave and take from the beach led to the tag-line “what are we giving and what are we taking?” which I embodied by placing actual found objects from the beach into my compositions.
Three case-study posters that address seacoast ecological awareness to support the efforts of the Tybee Island Marine Science Center.
Design two collections of experimental gift cards for ShopSCAD, a store that showcases SCAD students,
alumni and faculty work.
The first collection uses type to evoke a different greeting message in various languages. I experimented with type movement and rhythm to convey the phonetic variations between the languages. For the pixel collection, I departed from the coldness of pre-made cards by displaying the actual process of each composition to suggest the dedication and intimacy that is involved in writing printed cards. In order to achieve this, I documented different stages of the design process.
Two unique and experimental greeting card collections
for different target audiences.
A FIELD GUIDE TO A CREATIVE PROCESS
Create an experimental book that portrays my creative process and allows me to use it as a guide while working
on various projects.
I sought to understand my approach to design problems
and problem-seeking through the observation of my creative process. I identified moments in which I found myself disconnected with the project’s intention and then created
a set of compositions that allowed me to reconnect with the project.
A handbook that serves as a personal guide
to reconnect with my creative process.
SIX WORD STORIES EVERY DAY